Having great content is one thing, but remember the poster is a visual medium. You need to make sure you content is presented in a way that will make people want to come over and read it! This is your opportunity to use your creative flare and present your research in a visually exciting way. However, take care not to go overboard. The colours and pictures should enhance the content, not overshadow it. Use images and colours to create a cohesive poster that emphasises your take home message.